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Music Concierge developed an inspiring blend of contemporary tracks with ahead-of-the-curve artists that had been apart from the mainstream, yet accessible sufficient to sound fascinating and alluring. Influences from the native music scene were launched to bring the atmosphere according to Rove’s ‘pulse of Dubai’ brand identification. Working closely with administration and spending intensive time within the shops, Music Concierge designed an idea that brings collectively hip music pioneers from the past with new ambassadors of innovation from today, to create an on-model assertion of creativity that was rolled out globally. The belief that classical music is elitist has turn into an article of faith driving current artwork and academic policy. This sentiment has as its premise the assumption that odd folk lack the aesthetic or mental resources to understand any expertise that soars above ‘frequent culture’. Consequently music must be recycled in a type that may be mass consumed. … Read More