Therefore, academics should choose discipline-specific technical language, a formal tone and a set structure to compose such a text. If an academic then wished to write about their research in a media outlet for a non-expert, general readership, the choice of language and structure would be different because the purpose and the social context has changed . Halliday’s work saw genre start to be applied more broadly, from literature works to any type of text, including essays, obituaries, speeches and reports. This led to a shift away from focusing on the form of genre to focusing on the social function of genre. Categorizing works by genre can be controversial in literature (Chandler 2000; Gaiman & Ishiguro 2015; Kim 2016; Wilkins 2005).
Far from being prescriptive, actively engaging with genre and using such conventions as tools in writing aides the creative process. It is by thinking about genre and crossing genre … Read More