This culminates within the creation of a portfolio which tells the story of your personal and skilled journey so far, communicating your distinctive professional id and future profession plans in the creative industries. This module continues the exploratory work you started in Context & Culture of the Creative Industries. You will instantly apply ideas to your personal discipline and improvement, deciding on an area of investigation related to your personal practice, and communicating your argument through your medium of alternative. In this module, you will look into model id, messaging and communication, examine advertising theory and PR apply and develop ideas, strategies and pitches. You will study model case studies, looking at examples of marketing campaigns with a focus on the positives and negatives.
The module pays explicit attention to the economic value of Intellectual Property Rights and the modes of their business exploitation. The module will tackle the character … Read MoreRead More